Man’s True Best Friend: Your Canine or Your Ride?

They’re always there when we need them. They make us feel better after a long day. Even when life is unpredictable, we can count on them to be waiting, patient and obedient.

In many ways, our vehicles and our dogs aren’t all that different. For both, there are many models (or breeds) to choose from, each that fills a unique need – some that are rugged and strong, and others that are fun and peppy. Both can truly be our best friend.

We spent some time imagining what the canine doppelgangers would be for a few Ford models.


The Fiesta is fun, spunky and full of life. It’s compact, but packs a big punch into a little package. Couple that with great fuel efficiency and stylish looks, the Fiesta brings more attitude than meets the eye. The verdict? Chihuahua.


The F-150 is the working truck that has helped build cities, roads, homes and factories across Canada. It is reliable, stalwart and strong. In a word: tough. Built Tough. It doesn’t complain, it performs – 1,483 kg of payload worth* of performance. Pair that with luxury touches and rugged good looks, the F-150’s canine equivalent is: the St. Bernard.


The Mustang is a bit trickier. It is fast and agile, but powerful. Its “bark,” a legendary engine roar. While engineered for pure exhilaration, the Mustang is also an icon of history and style. With timeless good looks and pulse-raising performance, finding its equivalent isn’t easy. Our choice? Boxer.


The Escape is an incredibly versatile vehicle – big enough to fit a group of friends, powerful enough to tow a boat** to the lake, while being agile enough to maneuver the streets of suburbs and streets across the country. In many ways, it is the vehicle for everyone. With this versatility, paired with its elegant but sporty styling, leads us to one conclusion: Labrador Retriever.


2017 F-150 Raptor: Desert Racer

We love the feeling of sand between our tire treads, and so does the all-new F-150 Raptor.

Built with the DNA of a Baja race truck, there’s no better setting to test the truck’s mettle than a grueling racing series in the desert. And so, our Raptor is set to compete in the 2016 Best in the Desert off-road racing series’ factory stock class.

A desert test is the perfect landscape to demonstrate the strength of the Raptor’s purpose-built engine, chassis, and suspension, which enables it to travel quickly over challenging and rocky terrain. And a desert race takes testing to a whole new level. Without the benefit of any custom technology or aftermarket modifications, the redesigned Raptor will have to tackle the harshest terrain a desert can throw at it, in this grueling off-road race series.


Among many standout points in its thoroughly-impressive spec sheet, the Raptor boasts an exclusive 3.5-litre EcoBoost engine with a higher output than the preceding 6.2-litre V8, a 10-speed transmission and military-grade aluminum-alloy body. It also features the first-ever dual exhaust on a Raptor and offers improved off-road stability compared to standard F-150s, thanks to new FOX Racing Shox technologies, a wider track and new Ford Performance 17-inch beadlock-capable wheels with next-generation BFGoodrich All-Terrain KO2 tires enhance off-road performance.

Putting the all-new Raptor through this intense stretch of races will help demonstrate how a truck born in the desert is even more prepared than ever to take on the very toughest of terrain.

Thinking of packing up for a U.S. road trip to watch our Raptor in action?

  • Parker 425, Parker, Arizona, Feb. 4-7
  • Mint 400, Las Vegas, March 10-14
  • Laughlin Desert Classic, Laughlin, Nevada, May 5
  • Vegas to Reno, Nevada, Aug. 17-20
  • Bluewater Challenge, Parker, Arizona, Sept. 10-Oct. 6
  • Pahrump Nugget 250, Pahrump, Nevada, Dec. 1-4

For more info on this beauty and a beast, click here.