Man’s True Best Friend: Your Canine or Your Ride?

They’re always there when we need them. They make us feel better after a long day. Even when life is unpredictable, we can count on them to be waiting, patient and obedient.

In many ways, our vehicles and our dogs aren’t all that different. For both, there are many models (or breeds) to choose from, each that fills a unique need – some that are rugged and strong, and others that are fun and peppy. Both can truly be our best friend.

We spent some time imagining what the canine doppelgangers would be for a few Ford models.


The Fiesta is fun, spunky and full of life. It’s compact, but packs a big punch into a little package. Couple that with great fuel efficiency and stylish looks, the Fiesta brings more attitude than meets the eye. The verdict? Chihuahua.


The F-150 is the working truck that has helped build cities, roads, homes and factories across Canada. It is reliable, stalwart and strong. In a word: tough. Built Tough. It doesn’t complain, it performs – 1,483 kg of payload worth* of performance. Pair that with luxury touches and rugged good looks, the F-150’s canine equivalent is: the St. Bernard.


The Mustang is a bit trickier. It is fast and agile, but powerful. Its “bark,” a legendary engine roar. While engineered for pure exhilaration, the Mustang is also an icon of history and style. With timeless good looks and pulse-raising performance, finding its equivalent isn’t easy. Our choice? Boxer.


The Escape is an incredibly versatile vehicle – big enough to fit a group of friends, powerful enough to tow a boat** to the lake, while being agile enough to maneuver the streets of suburbs and streets across the country. In many ways, it is the vehicle for everyone. With this versatility, paired with its elegant but sporty styling, leads us to one conclusion: Labrador Retriever.


#FordFarmtoCar: Vegetables?! You won’t believe what Ford uses to build its cars!

Coconut, corn, tomatoes, bamboo, and soy: the ingredients of a tasty-sounding salad? Perhaps, but take their inedible by-products from the kitchen into the engineering lab, and you’ve also got the biomaterial ingredients destined for a second life in Ford vehicles. Think of it as our very own sustainability salad!

When we’re talking about a commitment to sustainability, Ford truly puts its money where its mouth is. This isn’t a new phenomenon for us either—in a longstanding effort to be an automotive leader in the sustainability, Ford is already using soy foam seats and plastics reinforced by rice hulls, wheat straw, and cellulose (a natural polymer and important component of wood). And we’re going to keep innovating, so that in the future you might even find tomato skins, corn or algae in your Ford vehicle.

Sustainable biomaterials can already be found across 15 vehicle lines, including the Ford Escape (as seen in the video above).

Our investment in green solutions continues to grow on a global scale, because at Ford, using plant-based materials that would otherwise go to waste is a central part of our corporate sustainability strategy. We’re focused on the use of recyclable and renewable materials in all of our vehicles.

So, how do we take the ingredients we mentioned above and use them to create a #FordFarmtoCar sustainability salad? You may find the answer slightly soy-prising!

Sitting on Soy


header990x660_FordtoFarm_soybeans2-768x512Since 2011 we’ve served up a side of sustainability with comfort. That’s because all Ford vehicles built in North America since then have soy foam in their seat cushions and backs. To put that into perspective, Ford has helped to save an estimated 2.3 million kilograms of petroleum per year. Additionally, 85 per cent of Ford headrests produced in North America (not to mention the headliner on the Ford Escape) use soy foam as well.

Coco-nuts about trunk mats


Coconut coir, made from the fruit’s husks, is used in the trunk mats of some vehicles, including the Ford Focus Electric.

Playing ketch-up with by-products

Ford is also collaborating with the H.J. Heinz Company to explore using an inedible tomato fibre (a slightly less burger-and-fry-friendly by-product of ketchup production), to develop a more sustainable bio-plastic material for our vehicles. Ford researchers are testing the material’s durability for potential use in vehicle wiring brackets and storage bins.

Modern Day Alchemy: The Art of Turning Tomatoes Into Cars

Modern Day Alchemy: The Art of Turning Tomatoes Into Cars

From sea to seat


Algae—good for more than just loofa sponges—is yet another promising biomaterial that Ford hopes to repurpose as seat foam. It grows quickly, replicating up to four times per hour, and has a high per acre yield when compared to other crops.

The future of innovation at Ford—it’s about sustainable, green solutions from some very unexpected sources!